Commercial Photography & Direction for Evolving Brands.
Visual campaigns and asset libraries for brands and agencies,
built on advertising and design thinking.
Design Thinking First,
Photography Second,
Human Always
With over 15 years of experience crossing the lines between graphic design, brand strategy, and commercial photography, I look at sets differently. I don't just light a subject; I light a layout. Every frame is composed with an understanding of where the typography will sit, how the crop will look on a mobile viewport, and how the asset will drive conversion for a global campaign, digital catalog, or corporate rollout.
Featured Case Study: Xperi
Xperi asked for lifestyle photography that showed real families using DTS in-car entertainment technology, not a product spec sheet.
Shot across two vehicle interiors, Jeep and Mercedes, in a single production day at CinePacks Studios in Los Angeles.
Delivered 25 final images, fully prepped for Xperi's internal design team.

