Commercial Photography & Direction for Evolving Brands.
Visual campaigns and asset libraries for brands and agencies,
built on advertising and design thinking.
Design Thinking First,
Photography Second,
Human Always
Fifteen years working across graphic design, brand strategy, and commercial photography changes how you see a set.
I don't just light a subject. I light a layout. Every frame is composed with an understanding of where the typography will sit, how the crop performs on a mobile viewport, and how the asset drives conversion for a global campaign, digital catalog, or corporate rollout.
That's not photography. That's commercial thinking with a camera in hand.
Featured Case Study: Xperi
Xperi asked for lifestyle photography that showed real families using DTS in-car entertainment technology, not a product spec sheet.
Shot across two vehicle interiors, Jeep and Mercedes, in a single production day at CinePacks Studios in Los Angeles.
Delivered 25 final images, fully prepped for Xperi's internal design team.

