Pricing commercial & brand
photography projects can be hard
(But it doesn’t have to be)
What is not charging appropriately costing you?
Undermining Your Profitability
Without a clear understanding of how to charge appropriately, you risk setting prices that don't cover your costs or adequately compensate for your time and expertise. This can lead to financial strain, limiting your ability to invest in your business, upgrade equipment, or pursue professional development opportunities.
Damaging Your Professional Reputation
Inconsistently or inappropriately priced services can harm your reputation in the industry. Clients and peers may perceive your work as lower quality if your prices are significantly below market rates, or you may be seen as unapproachable if your rates are unjustifiably high without a clear value proposition.
Struggling with Client Relationships and Retention
Failing to charge appropriately can lead to difficulties in client relationships. Undercharging may result in taking on more work than is sustainable to meet financial needs, potentially compromising the quality of your work and client satisfaction. Overcharging without clear justification can lead to dissatisfied clients who feel they haven't received value for their investment, making them less likely to return or refer your services.
There is a way to accurately and appropriately price with confidence.
The Essential Pricing Guide for Brand and Commercial Photographers
Designed specifically for brand and commercial photographers navigating the complexities of pricing in today's competitive market, this 30-page guide and interactive workbook is your comprehensive companion. Whether you're just starting out or looking to refine your pricing strategy, our guide offers practical tools, insights, and exercises tailored to elevate your business.
What’s Inside
"This information helped turn around my business" – Claudia, Cleveland
"This information helped turn around my business" – Claudia, Cleveland
"Easy to undeerstand and extremely useful. I was able to use this information right away." Bryan, Tacoma WA
"Easy to undeerstand and extremely useful. I was able to use this information right away." Bryan, Tacoma WA
“The client objections section was the information I was looking for. The scripts helped so much.” – Andy, Dallas
“The client objections section was the information I was looking for. The scripts helped so much.” – Andy, Dallas
Meet the author
patrick fore
I created this workbook because I needed it and couldn't find anything like it elsewhere.
Like many, I sometimes find pricing challenging, so I sought to create a resource that I could turn to repeatedly, both when engaging with new clients and when reassessing my pricing strategies.
Let's be honest, navigating the world of image licensing can be perplexing. I aimed to develop a tool that would empower me to confidently charge what my work is truly worth, all while maintaining transparency and fostering an environment where clients feel informed and valued.
Having been a commercial photographer for over five years, I've had the privilege of working with some incredible clients. I sincerely hope you find this workbook as useful as I intended it to be.
Patrick
I’m so lucky to work with some amazing creative teams & organizations
