Color is felt before it's noticed, and it's often an afterthought when it comes to a photo shoot. As a commercial photographer and graphic designer for many years, I am fully convinced that styling (which includes color) is THE most important aspect of a photoshoot. Yes, above lighting, above talent, above the product itself -- styling can make or break the success of a campaign.

User-generated content (UGC) is a beacon of authenticity and engagement. It's the voice of your customers advocating for your brand, a testament to their trust and loyalty. This newsletter delves into encouraging and leveraging UGC, transforming satisfied customers into your most valuable promoters.

The case of the Iconic Jacket - how Patagonia changed how people look at outdoor wear by tapping into something powerful through powerful visual storytelling. In this post, I explore how photography can profoundly impact consumer behavior.

Imagine walking down a bustling street in your city. Billboards, shop windows, and the ever-present glow of smartphone screens serve as canvases, narrating the ongoing dialogue between brands and their audiences. 2024 has just begun, and the narratives woven by advertising photography are evolving, embracing a more profound connection with our daily lives and the raw authenticity we yearn for.

In today's world, where online presence is crucial in building a brand and reaching a wider audience, photos are more important than ever. Professional photographs can make or break the perception of your brand and can set it apart…

How do you prepare your product photos for Amazon or other e-commerce platforms? Let’s look at the best practices and up-to-date guides for your Amazon product listing.

One of the most obvious things that can go wrong with using photography on the web is resolution issues. Image compression and sizing are extremely important, but it's also confusing. Let's break this down and give you an actual guide on how to avoid blurred, pixelated images and show your images in the best light.

There are many benefits to hiring a professional photographer for product photography. Here are just 6 of them:

Product photography can be divided into four main categories: product in use, product on a model, product in an environment, eCommerce, and product packaging.